Architecture and hospitality designed around the human nervous system.

Buildings as practice. Hospitality as restoration.

ROOTS Development & Design partners with luxury wellness hotels, boutique hotels, hospitality groups, and luxury brands who understand that the next era of luxury is measured in how a guest feels three days, three weeks, and three years after they leave.

We consult on, co-develop, and design boutique and wellness-focused hotels, retreats, and experiential spaces — integrating functional wellness, nature-based design, and human optimization into the architecture itself. We extend the practice into the environments that shape daily life through holistic, building-biology-informed assessments for hospitality teams, corporate environments, and brand spaces: air, water, light, materials, and EMF assessment and mitigation.

We partner only with elite functional, holistic, and non-toxic brands — curating every layer a guest touches, from in-room and welcome amenities to cookware, glassware, linens, and naturally finished furniture. The standard is invisible by design: nothing in the room working against the body.

A considered arc, from first walk-through to opening day.

The Listening Day.

A property-specific wellness and revenue diagnostic — designed to give ownership clarity before committing capital to renovations, wellness amenities, programming, vendors or a larger wellness strategy.

ROOTS spends one day on property with the leadership team, reading the building and the guest experience through three lenses — guest, functional wellness, and building biology — then returns a written, property-specific findings brief and a leadership findings presentation.

For properties that want a deeper read, the Listening Day Plus extends the engagement to two days on property with full access to the operational teams that will eventually deliver the wellness layer.

Additional on-site time beyond the contracted scope is billed at $4,000/day domestic, $7,500/day international.

After the Listening Day, leadership will know:

The Listening Day is designed to leave ownership with a clear, prioritized view of the property — and the confidence to direct the next decision well.

• 01What to prioritize first
• 02What not to invest in yet
• 03Where the strongest guest-experience opportunities exist
• 04Which concerns may require qualified specialist investigation
• 05Which concepts could support premium programming, room experiences or stronger property positioning
• 06Whether a larger ROOTS engagement is warranted

How a Listening Day unfolds.

Four quiet steps, from first conversation to written findings.

ROOTS Functional Health Programs.

Available as a wellness layer within any Core engagement, or as a standalone partnership for properties whose wellness infrastructure is already in place. ROOTS delivers functional, lab-informed wellness programs to hotel guests, group cohorts, corporate retreats, and hotel staff — with the depth of a private functional health practice, delivered inside the hospitality context.

Every program includes initial functional health lab panel, lab interpretation, individualized protocol design, initial supplementation, follow-up testing, and ongoing wellness oversight. Programs are designed for ninety-day arcs with optional annual refresh continuation.

Partnership structures vary by enrollment source. Standard pricing reflects hotel-driven enrollment. Referral-track and white-label partnership structures are discussed during the partnership consultation.

The Embedded Wellness Strategist Partnership.

The flagship Premium engagement. A twelve-month-minimum retainer in which ROOTS becomes the fractional wellness leadership the property or group does not yet have a full-time hire for. Quarterly on-site walkthroughs. Continuous programming refresh. Vendor and amenity oversight. Staff training cadence. Guest-feedback loop integration. Oversight of the property’s ROOTS Functional Health Program operation. A standing seat in brand and operations strategy.

Best for properties and groups operating between one and five properties who want a senior wellness mind in the room — without the cost or commitment of a full-time hire.

Starting at $20,000 / month · 12-month minimum · Net-30 in advance

What the work actually looks like.

Two composite engagements drawn from real properties — one boutique, one heritage. Details have been changed; the architecture of the work has not.

The following are illustrative composites drawn from real engagements. Identifying details have been changed to honor client confidentiality.

In every ROOTS Collective fee.

ROOTS Collective fees represent professional services only — strategic counsel, program design, protocol development, training, wellness oversight, and the founder’s direct involvement throughout the engagement.

Recommended third-party products, services, vendors, installations, lab costs, supplement costs, and specialist subcontractors are billed separately and paid directly by the client to the vendor. When ROOTS Collective handles vendor coordination, sourcing, or project management on the client’s behalf, those services are reimbursed at cost plus a 15% coordination fee.

Every Extended Partnership begins quietly — with a conversation, a property visit, and a careful read of what is already true. There is no application form pretending to know you yet.